![]() ![]() If you assume the storage is film and processing is taking the roll of film to the drug store for printing, this pretty much sums up the costs incurred for photos during the days of film. The fundamental economics of photography can be described as follows:Ĭamera Price (amortized) + Storage Price + Processing Price = Cost of a photo To understand that, we need to analyze the economics underlying the photography industry. It doesn’t explain why this market changed so dramatically. Stand-alone digital cameras peaked in 2007 – the year the iPhone was announced.īut this graph is just the output of what happened – or the end result.Digital cameras were slow to be adopted from 1995-19 represented a sharp growth inflection for the technology (this is likely due to the rise of broadband internet from 1999-forward). ![]() Film cameras (and film itself) peaked in roughly 1998-1999.Note that the film sales in blue are represented by the right side axis while the camera sales in green are represented by the left side axis.įrom this graph we can conclude three things: The chart below illustrates sales of film alone, film cameras, and stand-alone digital cameras over time. Crossing The Chasm Concept Summary (scroll to end of article).Innovation Lessons from Steve Jobs and Apple.
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